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Course of Three-Year Course in Marketing & Business Management

Marketing Courses
  • Course duration 3 Years
  • Language Italian
  • Course manager Francesca Guglielmino
  • Start A / A October 2023
  • End A / A June 2026
Introduction

The course in Marketing & Business Management combines the disciplines related to marketing and communication with those related to company organization and the ability to “do business”. In fact, today the income of the companies is determined by the success of the marketing strategies and the use of the operating tools related to them. Therefore, is becoming increasingly necessary the construction of key figures as the Marketing Manager and the Digital Entrepreneur, endowed with awareness and authority: figures always listening to the market, aware of the competitive advantage as a tool of success towards competitors and deep experts of all the tools of digital communication and beyond.

The study plan is divided into the following modules:

  • Marketing & Business Management
  • Digital Marketing 
  • Digital Communication & Content Design 
  • Social Media Marketing 
  • Economy and Company Organization
  • Cultural Antropology
  • Retail & Sales Management
  • Neuromarketing
  • Project Management
  • Finance
  • Digital break-in and Entrepreneurship 
  • Computer Graphic
  • Self Marketing & Soft Skills 
  • English

Admission to the Marketing & Business Management course

Italian and foreign citizens with a high school diploma or degree can enroll in the course. There will be an aptitude test and an interview. You can access the selections by telephone or email.

Duration of the course
The duration of the Marketing & Business Management course is three years. The academic year opens in October and closes in May. The teaching offer of 16 hours per week is carried out with the full immersion formula of 8 hours per day, twice a week. The choice of this hourly formula allows students out of home to be able to attend the lessons comfortably. Our information office is available to students for advice on the choice of courses and on the logistical accommodation for foreign students. During the academic year, the student’s preparation is monitored through oral examinations and evaluations of practical works.
Job opportunities
The course is designed to create the works of tomorrow, already today, according to the requests from companies and the needs of the market. In addition to digital entrepreneurs, who will give life to their ideas in business, in the organization chart of each company will find place figures as: Marketing Manager, Digital Marketing Specialist, Brand Manager, Product and Project Manager. Moreover, thanks to the highly technical and professional training, will also find a place in communication and marketing agencies experts such as Social Media Manager, Social Media Specialist, Content Curator, Press Officer, Digital PR Officer, Editor.
Graduation release
At the end of the course is awarded the three-year diploma of Marketing & Business Management.
Post-curricular area

Placement Office supports students in the selection of the job offers and internships, helping them in the management of job interviews and the preparation of portfolio and CV both in English and in Italian. We give to our students a real service of orientation and Personal Branding at 360º. Our aim is to increase the visibility of our students, driving them through their first professional opportunities.
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